General Marketing Requirements for 2019 Effective Date Enrollments

July 30, 2018

Agents cannot market (advertise) for the upcoming plan year prior to October 1.

Marketing through Unsolicited Contacts
Agents may make unsolicited direct contact with potential enrollees using the following methods:

• Conventional mail and other print media (e.g., advertisements, direct mail)
• Email, provided all emails contain an opt-out function

Agents may not:

• Use door-to-door solicitation, including leaving information such as a leaflet or flyer at a residence;
• Approach potential enrollees in common areas (e.g., parking lots, hallways, lobbies, sidewalks, etc.); or
• Use telephonic solicitation, including leaving electronic voicemail messages

Note:

• Agents/brokers who have a pre-scheduled appointment with a potential enrollee who is a “no-show” may leave information at that potential enrollee’s residence.
• If a potential enrollee provides permission to be contacted, the contact must be event-specific, and may not be treated as open-ended permission for future contacts.

Marketing through Telephonic Contact
Agents/brokers, may not conduct telephonic activities that include, but are not limited to, the following:

• Unsolicited calls about other business as a means of generating leads for Medicare plans (e.g., bait and switch strategies).
• Calls based on referrals. If an individual would like to refer a friend or relative to an agent, the agent may provide contact information such as a business card that the individual could provide to a friend or relative.
• Calls to market plans or products to former enrollees who have disenrolled, or to current enrollees who are in the process of voluntarily disenrolling.
• Calls to beneficiaries who attended a sales event, unless the beneficiary gave express permission at the event for a follow-up call (there must be documentation of permission to be contacted).
• Calls to prospective enrollees to confirm receipt of mailed information.

As always, we thank you for your support and cooperation. For questions or comments, please email us at Compliance@NSGACommunications.com or you may call the toll-free number listed below.

FOR AGENT USE ONLY. NOT FOR USE WITH CONSUMERS.

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