Consumer-Facing Website Reminders

March 28,2017

CMS has confirmed a renewed focus on all websites, especially those that market to consumers with the intent to collect contact information to be used or distributed as a lead. CMS has found ‘numerous and troubling violations on 3rd party websites’.

When developing or updating your website, pay special attention to the following:

Violations

• Needs assessments or inappropriate request for health status (e.g. weight; tobacco use)
• Identifying a Medicare Supplement Insurance plan as a Medicare Advantage plan
• Using unsubstantiated absolute superlatives (e.g. the best; the biggest)
• Absence of required disclaimers

Websites must:

• Be clear and easy to navigate
• Maintain a separate and distinct section on the website for Medicare information
• Be submitted to a carrier for CMS approval, the status of the website is noted as “pending” until CMS has provided approval/disapproval

Click here to download the 2017 Medicare Marketing Guidelines.

As always, we thank you for your support and cooperation. For questions or comments, please email us at Compliance@NSGACommunications.com or you may call the toll-free number listed below.

FOR AGENT USE ONLY. NOT FOR USE WITH CONSUMERS.

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